About Silou

Silou was created out of the love for pilates and a lack of cute grippie socks.

We believe your pilates moment should feel like a mini wellness ritual - soft, empowering, and just a little bit extra. Silou is here to add a touch of girly magic to your movement routine, with socks that don’t just work, but also work with your vibe.

No more boring, clinical grippie socks. We’re here for those who romanticize their lives, who believe self-care can look like a slow morning flow, a candle burning in the background, and socks that are Insta story worthy.

At Silou, we design tools to elevate your self-care experience — starting with stylish, comfy pilates socks and dreamy little extras like aesthetic candles that match your mood. Whether you're in the studio or stretching it out at home, we want your movement moment to feel like a treat.

Wellness is a vibe, and you deserve to enjoy yours.

Meet the founder, Sofie

Hi, I’m Sofie - a pilates lover, design girlie, and forever fan of slow mornings.

Silou started from my own search for socks that weren’t just functional, but also fun, cute, and aesthetically pleasing. Pilates is my little moment of calm, self-connection, and self-care, and I felt like that moment deserved to look and feel a bit cuter.

Through Silou, I want to inspire others to see wellness not just as a routine, but as something fun and beautiful. An experience you actually look forward to. 🤍